I joined Plusnet to create and introduce a new design language for their brand, and build a foundation for designers to work from through the use of guidance material and design system.

This included conducting an audit of the current branding, website, components and assets to understand existing design language and scope, along with reviewing feedback from customers. I also reviewed competitor brands.

I defined, tested and iterated foundational elements including:

• colour palettes and usage

• typography and scales

• iconography

• grid system, layout and spacing guidance

• elevation